My Roles
UI/UX Design
UX Research
Interaction Design
Prototyping
UX Writing
UI/UX Design
UX Research
Interaction Design
Prototyping
UX Writing
UI/UX Design
UX Research
Interaction Design
Prototyping
UX Writing
Stakeholders
Founder
Frontend Developer
Backend Developer
Digital Marketer
Founder
Frontend Developer
Backend Developer
Digital Marketer
Founder
Frontend Developer
Backend Developer
Digital Marketer
Industry
SaaS, Marketing
SaaS, Marketing
SaaS, Marketing
Type
Contract Work
Contract Work
Contract Work
Simplifying Influencer Marketing for Brands
Simplifying Influencer Marketing for Brands
Simplifying Influencer Marketing for Brands
Simplifying Influencer Marketing for Brands
SARAL is a comprehensive Influencer Marketing SaaS tool that aims to simplify the entire process for brands and non-marketers. It offers a one-stop platform that encompasses all the features and tools necessary for running successful influencer marketing campaigns.
SARAL is a comprehensive Influencer Marketing SaaS tool that aims to simplify the entire process for brands and non-marketers. It offers a one-stop platform that encompasses all the features and tools necessary for running successful influencer marketing campaigns.
SARAL is a comprehensive Influencer Marketing SaaS tool that aims to simplify the entire process for brands and non-marketers. It offers a one-stop platform that encompasses all the features and tools necessary for running successful influencer marketing campaigns.
Market Potential
Market Potential
Market Potential
Market Potential
Influencer marketing is a rapidly growing industry with an estimated global market size of $16.4 billion in 2022, according to IMH. Digital marketers are increasingly using influencers to promote their products. Influencers have a direct and authentic connection with their followers, and their suggestions carry a significant value, which allows brands to effectively leverage their reach and produce significant results from their marketing campaigns.
Influencer marketing is a rapidly growing industry with an estimated global market size of $16.4 billion in 2022, according to IMH. Digital marketers are increasingly using influencers to promote their products. Influencers have a direct and authentic connection with their followers, and their suggestions carry a significant value, which allows brands to effectively leverage their reach and produce significant results from their marketing campaigns.
Influencer marketing is a rapidly growing industry with an estimated global market size of $16.4 billion in 2022, according to IMH. Digital marketers are increasingly using influencers to promote their products. Influencers have a direct and authentic connection with their followers, and their suggestions carry a significant value, which allows brands to effectively leverage their reach and produce significant results from their marketing campaigns.
Client Recommendation
Client Recommendation
Client Recommendation
Client Recommendation
Before I start with the case study, I would like to highlight the recommendation that I received from my client, Yash, regarding this project.
Before I start with the case study, I would like to highlight the recommendation that I received from my client, Yash, regarding this project.
Before I start with the case study, I would like to highlight the recommendation that I received from my client, Yash, regarding this project.
Reetesh is a kickass, young and hungry designer who worked with me on designing the MVP of one of my products. He delivered on time, actually built thoughtful design, and considered the user's perspective in every design decision. I highly recommend working with him if you need a passionate designer who'll breathe life into your wireframes!
Problem Discovery
Problem Discovery
Problem Discovery
Problem Discovery
My client, Yash, is an expert digital marketer who identified the challenges faced by brands in influencer marketing space. He noticed that many brands struggled with using multiple tools for different tasks and lacked a complete influencer marketing solution. Thus, Yash saw the need for a solution to accelerate influencer marketing and strengthen all the necessary features.
My client, Yash, is an expert digital marketer who identified the challenges faced by brands in influencer marketing space. He noticed that many brands struggled with using multiple tools for different tasks and lacked a complete influencer marketing solution. Thus, Yash saw the need for a solution to accelerate influencer marketing and strengthen all the necessary features.
My client, Yash, is an expert digital marketer who identified the challenges faced by brands in influencer marketing space. He noticed that many brands struggled with using multiple tools for different tasks and lacked a complete influencer marketing solution. Thus, Yash saw the need for a solution to accelerate influencer marketing and strengthen all the necessary features.
Messy workflow
Time-consuming
No all-in-one solution
Costly Plans
Solution & Vision
Solution & Vision
Solution & Vision
Solution & Vision
Yash, envisioned SARAL as a revolutionary SaaS tool that would streamline the complex ecosystem of Influencer Marketing. His goal was to build a single platform with all the essential features and tools necessary for running successful Influencer Marketing campaigns. The aim was to simplify the entire process, making it efficient for brands and non-marketers.
Yash, envisioned SARAL as a revolutionary SaaS tool that would streamline the complex ecosystem of Influencer Marketing. His goal was to build a single platform with all the essential features and tools necessary for running successful Influencer Marketing campaigns. The aim was to simplify the entire process, making it efficient for brands and non-marketers.
Yash, envisioned SARAL as a revolutionary SaaS tool that would streamline the complex ecosystem of Influencer Marketing. His goal was to build a single platform with all the essential features and tools necessary for running successful Influencer Marketing campaigns. The aim was to simplify the entire process, making it efficient for brands and non-marketers.
Simplified design
Easy to manage & track
Free trial & modest plans
All-in-one tool
Design Process
Design Process
Design Process
Design Process
Throughout the design process, we kept the user at the center of our product, ensuring that the final product would meet users needs and be easy to use.
Throughout the design process, we kept the user at the center of our product, ensuring that the final product would meet users needs and be easy to use.
Throughout the design process, we kept the user at the center of our product, ensuring that the final product would meet users needs and be easy to use.
Research
User Interviews
User Interviews
User Interviews
User Journey Map
User Journey Map
User Journey Map
Competitive Analysis
Competitive Analysis
Competitive Analysis
Ideate
User & Business Goals
User & Business Goals
User & Business Goals
Feature Prioritization
Feature Prioritization
Feature Prioritization
User Flow
User Flow
User Flow
Design Principles
Design Principles
Design Principles
Design
Style Guide
Style Guide
Style Guide
Wireframes
Wireframes
Wireframes
Hi-Fi Designs
Hi-Fi Designs
Hi-Fi Designs
Prototyping
Prototyping
Prototyping
Test & Handoff
User Test & Iterate
User Test & Iterate
User Test & Iterate
Handoff
Handoff
Handoff
User Interviews
User Interviews
User Interviews
User Interviews
We conducted user research interviews with digital marketers, brand managers, and marketing professionals to ensure SARAL meets their needs. They emphasized a user-friendly interface that saves time. Here are some of the insights that we gained by conducting user interviews.
We conducted user research interviews with digital marketers, brand managers, and marketing professionals to ensure SARAL meets their needs. They emphasized a user-friendly interface that saves time. Here are some of the insights that we gained by conducting user interviews.
We conducted user research interviews with digital marketers, brand managers, and marketing professionals to ensure SARAL meets their needs. They emphasized a user-friendly interface that saves time. Here are some of the insights that we gained by conducting user interviews.
Finding the right influencers is a significant challenge for marketers.
Many marketers use spreadsheets to manage and track influencer campaigns,
Marketers would like to see improved features in influencer marketing platforms
Building and maintaining relationships with influencers can be challenging
Marketers prefer to communicate with influencers via email or messaging apps,
Measuring ROI is a key focus for marketers
Reaching out to influencers can be a difficult process, and response rates can be low.
Influencer evaluations include engagement rate, audience demographics, and past performance.
Marketers have experienced difficulties with the UI and functionality of existing tools.
User Persona
User Persona
User Persona
User Persona
By understanding the pain points and needs of users from the user interviews insights. We created a persona of what our ideal user would look like.
By understanding the pain points and needs of users from the user interviews insights. We created a persona of what our ideal user would look like.
By understanding the pain points and needs of users from the user interviews insights. We created a persona of what our ideal user would look like.
User Journey Map
User Journey Map
User Journey Map
User Journey Map
This user journey map shows the challenges marketers and brands face when using multiple tools for various influencer marketing tasks like finding, saving, tracking, email outreach, shipping, and campaign performance. SARAL aims to streamline this entire messy workflow in one place.
This user journey map shows the challenges marketers and brands face when using multiple tools for various influencer marketing tasks like finding, saving, tracking, email outreach, shipping, and campaign performance. SARAL aims to streamline this entire messy workflow in one place.
This user journey map shows the challenges marketers and brands face when using multiple tools for various influencer marketing tasks like finding, saving, tracking, email outreach, shipping, and campaign performance. SARAL aims to streamline this entire messy workflow in one place.
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
Our competitors have higher prices, complex user interfaces, limited analytics, and external communication channels. SARAL seeks to provide brands and marketers with a simple, all-in-one influencer marketing solution.
Our competitors have higher prices, complex user interfaces, limited analytics, and external communication channels. SARAL seeks to provide brands and marketers with a simple, all-in-one influencer marketing solution.
Our competitors have higher prices, complex user interfaces, limited analytics, and external communication channels. SARAL seeks to provide brands and marketers with a simple, all-in-one influencer marketing solution.
Business Goals
Business Goals
Business Goals
Business Goals
These business goals will serve as the foundation for the design and development of SARAL.
These business goals will serve as the foundation for the design and development of SARAL.
These business goals will serve as the foundation for the design and development of SARAL.
Scaling the product to accommodate a growing user base and expanding feature set.
Establishing a strong reputation as a go-to tool for influencer marketing.
Stand out from competitors by offering unique features and superior user experience.
Generating revenue through subscription-based pricing model.
Attracting users by providing efficient and effective solutions to their pain points.
Help brands foster long-term relationships with influencers for consistent brand advocacy.
Feature Prioritization
Feature Prioritization
Feature Prioritization
Feature Prioritization
The feature prioritization map is based on the current build of SARAL and the future features that are identified as potential opportunities for expansion. It takes into consideration factors such as user needs, business goals, market demand, and feasibility of implementation.
The feature prioritization map is based on the current build of SARAL and the future features that are identified as potential opportunities for expansion. It takes into consideration factors such as user needs, business goals, market demand, and feasibility of implementation.
The feature prioritization map is based on the current build of SARAL and the future features that are identified as potential opportunities for expansion. It takes into consideration factors such as user needs, business goals, market demand, and feasibility of implementation.
Information Architecture
Information Architecture
Information Architecture
Information Architecture
SARAL's Information Architecture is designed to be clear, organized and easy to navigate. The main features are grouped into separate sections, making it easy for users to navigate and access the features they need. The architecture is designed to support the user's goals and make the user experience as seamless as possible.
SARAL's Information Architecture is designed to be clear, organized and easy to navigate. The main features are grouped into separate sections, making it easy for users to navigate and access the features they need. The architecture is designed to support the user's goals and make the user experience as seamless as possible.
SARAL's Information Architecture is designed to be clear, organized and easy to navigate. The main features are grouped into separate sections, making it easy for users to navigate and access the features they need. The architecture is designed to support the user's goals and make the user experience as seamless as possible.
Style Guide & Design Principles
Style Guide & Design Principles
Style Guide & Design Principles
Style Guide & Design Principles
I established a style guide and design principles to create a consistent visual language and tone of voice that aligns with the product's values and goals.
I established a style guide and design principles to create a consistent visual language and tone of voice that aligns with the product's values and goals.
I established a style guide and design principles to create a consistent visual language and tone of voice that aligns with the product's values and goals.
Wireframes
Wireframes
Wireframes
Wireframes
I created wireframes to provide basic framework for the user interface, ensuring that the design is functional and user-friendly before investing time into high fidelity design.
I created wireframes to provide basic framework for the user interface, ensuring that the design is functional and user-friendly before investing time into high fidelity design.
I created wireframes to provide basic framework for the user interface, ensuring that the design is functional and user-friendly before investing time into high fidelity design.
SARAL Chrome extension
SARAL Chrome extension
SARAL Chrome extension
SARAL Chrome extension
The Chrome extension is designed to provide a seamless experience for users while browsing influencer profiles on platforms such as Instagram, YouTube, and TikTok. The design elements include
The Chrome extension is designed to provide a seamless experience for users while browsing influencer profiles on platforms such as Instagram, YouTube, and TikTok. The design elements include
The Chrome extension is designed to provide a seamless experience for users while browsing influencer profiles on platforms such as Instagram, YouTube, and TikTok. The design elements include
Influencer Discovery
Influencer Discovery
Influencer Discovery
Influencer Discovery
This feature aims to create a smooth experience for brands to discover suitable influencers from various platforms. It provides multiple filters to help sort the right influencers, and allowing brands to view influencer statistics in order to save the right ones to the list.
This feature aims to create a smooth experience for brands to discover suitable influencers from various platforms. It provides multiple filters to help sort the right influencers, and allowing brands to view influencer statistics in order to save the right ones to the list.
This feature aims to create a smooth experience for brands to discover suitable influencers from various platforms. It provides multiple filters to help sort the right influencers, and allowing brands to view influencer statistics in order to save the right ones to the list.
Creator Lists
Creator Lists
Creator Lists
Creator Lists
This allows users to compile lists of potential influencers, making it easy to access them later. Users can also send email sequences to all influencers on the list in bulk.
This allows users to compile lists of potential influencers, making it easy to access them later. Users can also send email sequences to all influencers on the list in bulk.
This allows users to compile lists of potential influencers, making it easy to access them later. Users can also send email sequences to all influencers on the list in bulk.
Relationship Management
Relationship Management
Relationship Management
Relationship Management
This feature is designed to help brands and marketers manage their interactions with influencers throughout the outreach process, assisting user to automatically and manually track and manage creators easily.
This feature is designed to help brands and marketers manage their interactions with influencers throughout the outreach process, assisting user to automatically and manually track and manage creators easily.
This feature is designed to help brands and marketers manage their interactions with influencers throughout the outreach process, assisting user to automatically and manually track and manage creators easily.
Emails Campaigns
Emails Campaigns
Emails Campaigns
Emails Campaigns
Email drips help users to send & automated emails to multiple influencers altogether, including customizable email templates, personalization options, and scheduling. Users can also view the statistics of the email campaigns to track the performance.
Email drips help users to send & automated emails to multiple influencers altogether, including customizable email templates, personalization options, and scheduling. Users can also view the statistics of the email campaigns to track the performance.
Email drips help users to send & automated emails to multiple influencers altogether, including customizable email templates, personalization options, and scheduling. Users can also view the statistics of the email campaigns to track the performance.
Influencer Campaign Performance
Influencer Campaign Performance
Influencer Campaign Performance
Influencer Campaign Performance
This feature enables brands to track the effectiveness of their influencer marketing campaigns, facilitating data-driven decision-making, including real-time tracking of the statistics and the content posted by creators.
This feature enables brands to track the effectiveness of their influencer marketing campaigns, facilitating data-driven decision-making, including real-time tracking of the statistics and the content posted by creators.
This feature enables brands to track the effectiveness of their influencer marketing campaigns, facilitating data-driven decision-making, including real-time tracking of the statistics and the content posted by creators.
Dashboard
Dashboard
Dashboard
Dashboard
We created a dashboard for the users to provide a centralized hub for all the important data that shows an overview of the user's creator network information and store KPIs.
We created a dashboard for the users to provide a centralized hub for all the important data that shows an overview of the user's creator network information and store KPIs.
We created a dashboard for the users to provide a centralized hub for all the important data that shows an overview of the user's creator network information and store KPIs.
Influencer Profile
Influencer Profile
Influencer Profile
Influencer Profile
This is the page, where users can view all details about a creator who has been imported or saved in a list, including their activity with the creator, as well as creator’s statistics.
This is the page, where users can view all details about a creator who has been imported or saved in a list, including their activity with the creator, as well as creator’s statistics.
This is the page, where users can view all details about a creator who has been imported or saved in a list, including their activity with the creator, as well as creator’s statistics.
User Testing
User Testing
User Testing
User Testing
Testing the initial product with real users allowed us to gather direct feedback from users, identify areas for improvement, and make data-driven design decisions, improving the overall usability and effectiveness of the product.
Testing the initial product with real users allowed us to gather direct feedback from users, identify areas for improvement, and make data-driven design decisions, improving the overall usability and effectiveness of the product.
Testing the initial product with real users allowed us to gather direct feedback from users, identify areas for improvement, and make data-driven design decisions, improving the overall usability and effectiveness of the product.
Iterations and New Features
Iterations and New Features
Iterations and New Features
Iterations and New Features
After the user testing, we did multiple iterations to the existing features and build new features from the user feedback such as; Shopify integration and affiliate applicant system for the brands.
After the user testing, we did multiple iterations to the existing features and build new features from the user feedback such as; Shopify integration and affiliate applicant system for the brands.
After the user testing, we did multiple iterations to the existing features and build new features from the user feedback such as; Shopify integration and affiliate applicant system for the brands.
Design Handoff
Design Handoff
Design Handoff
Design Handoff
As a designer, I created handoff notes for developers to ensure that the design vision and details are communicated clearly and accurately during the development phase. Below is an example of one of the design handoff notes.
As a designer, I created handoff notes for developers to ensure that the design vision and details are communicated clearly and accurately during the development phase. Below is an example of one of the design handoff notes.
As a designer, I created handoff notes for developers to ensure that the design vision and details are communicated clearly and accurately during the development phase. Below is an example of one of the design handoff notes.
Results and Impact
Results and Impact
Results and Impact
Results and Impact
Our main challenge was to build an all-in-one influencer marketing tool that was easy to use and effective. Although it may seem simple, this was a complex task that required through understanding. However, I enjoy taking on challenges, and through dedication and hard work, I was able to successfully design a web app that achieved these results.
Our main challenge was to build an all-in-one influencer marketing tool that was easy to use and effective. Although it may seem simple, this was a complex task that required through understanding. However, I enjoy taking on challenges, and through dedication and hard work, I was able to successfully design a web app that achieved these results.
Our main challenge was to build an all-in-one influencer marketing tool that was easy to use and effective. Although it may seem simple, this was a complex task that required through understanding. However, I enjoy taking on challenges, and through dedication and hard work, I was able to successfully design a web app that achieved these results.
$10K+
Monthly recurring revenue within just 6 months of launching the product while successfully meeting user and business goals.
Monthly recurring revenue within just 6 months of launching the product while successfully meeting user and business goals.
Monthly recurring revenue within just 6 months of launching the product while successfully meeting user and business goals.
70%
Increase in user satisfaction rate with the help of SARAL's usability-focused design principles and easy to navigate interface.
Increase in user satisfaction rate with the help of SARAL's usability-focused design principles and easy to navigate interface.
Increase in user satisfaction rate with the help of SARAL's usability-focused design principles and easy to navigate interface.
40%
Reduction in time spent on influencer outreach and management with influencer discovery and relationship management features.
Reduction in time spent on influencer outreach and management with influencer discovery and relationship management features.
Reduction in time spent on influencer outreach and management with influencer discovery and relationship management features.
25%
Increase in overall campaign performance and ROI thanks to SARAL's email drips and campaign performance tracking features.
Increase in overall campaign performance and ROI thanks to SARAL's email drips and campaign performance tracking features.
Increase in overall campaign performance and ROI thanks to SARAL's email drips and campaign performance tracking features.